I'm trying to...

Monetize

Package, price, and license the data you already have publicly on the marketplace or privately to named partners. Narrative turns governed access into a high-margin revenue stream, with every contract enforced at the query layer, live in days.

Most data monetization dies in the pipes.

Every buyer wants a different schema, a different format, a different sample. Every contract becomes a custom integration, every license becomes an audit risk, and the data you’re trying to sell becomes more expensive to deliver than it is to keep.

SELL WITHOUT SHIPPING

Your data, available in place.

List your data on Narrative’s Marketplace and let buyers query it inside their own cloud, under your governance. No bulk delivery, no replication, no ungoverned copies floating in someone else’s environment.

NORMALIZED ON ARRIVAL

Buyers get usable data on day one.

Rosetta Stone normalizes your data so it lands in every buyer’s environment ready to query — in their schema, not yours. Onboarding goes from weeks to hours, and the data is more valuable to every customer.

ACCESS RULES

Sell exactly what’s permitted, nothing more.

Define exactly which fields can be queried, by whom, for which use cases, under which contracts. Access Rules enforce the license at the query layer so every transaction is governed.

PUBLIC OR PRIVATE

List on the marketplace, deal with named buyers, or both.

Sell publicly to a growing pool of marketplace buyers, or transact privately with named partners under deals only the participants know about. Same governance, same Access Rules, same query-layer enforcement — whether the buyer found you on a public listing or shook hands offline. Sell where your customers are.

Why Narrative?

Sell access, not data.

Marketplace

The exchange where governed monetization happens. Package, price, and license data on your terms — buyers query it in place under your contracts and Access Rules. No bulk shipping, no per-buyer custom prep, no ungoverned copies. Sell to one buyer or thirty under a single onboarding flow, with full visibility into what was queried, by whom, when.

Rosetta Stone

Monetization starts with usability. Rosetta Stone normalizes your data so every buyer sees clean, queryable attributes on day one — no bespoke prep, no per-buyer transformations. The data you list looks the same to every customer, and every customer can use it the moment they sign.

PROVEN RESULTS

Time-to-revenue down. Buyer onboarding up.

“Partnering with Narrative.io has empowered us to seamlessly scale our offerings across diverse social platforms. Ultimately, this collaboration has been key to achieving our objective: engaging with our customers exactly where they are."
Dennis O'Donnell, Head of Ad Product
The Weather Company

“Traditional commerce media models often expose brands to unnecessary privacy risks by moving data into third-party environments. Our work with Narrative eliminates that risk while unlocking sophisticated audience-building capabilities that deliver real outcomes.”
Marni Schpario
Block

OTHER USE CASES

The framework of better monetization.

CLASSIFY

Turn raw data into structured signal.

Normalize, label, and categorize data inside your warehouse — with ML, LLMs, and human feedback in one loop. Cleaner inputs make every downstream use case sharper.

SECURELY COLLABORATE

Share data without ever shipping it.

Run collaboration in place — your data, your cloud, your governance. Make secure sharing the default, not the exception.

BUILD MY OWN IDENTITY GRAPH

Own the spine your business runs on.

Configure match logic, swap providers on demand, pay only for net-new identities resolved. Your graph, deployed inside your cloud, under your control.

ENRICH

Add the attributes that make targeting precise.

Augment first-party data with a marketplace of normalized providers and hundreds of mapped attributes — joined to your customer file in your cloud, ready to drive segmentation, targeting, and measurement.

ACTIVATE AUDIENCES

Get audiences from definition to delivery in hours.

Push resolved-person audiences to every DSP, ad platform, and CRM with pre-built Connectors. Compliance rides along; activation lag goes away.

Ask Us Anything

How long does it take to see value?

Most teams are normalizing live data within days of connecting their first sources — not months. There's no multi-quarter implementation, no professional services dependency, no bespoke build required. You connect your sources, define what coherence looks like for your use case, and Narrative does the translation work.

Why not build a normalization layer in-house?

Most teams do, at first. The problem isn't the initial build — it's everything after. Every partner schema change breaks it. Every new data source requires rebuilding it. The engineering debt compounds faster than the business value accrues. Narrative replaces a perpetual maintenance burden with infrastructure that's designed to absorb that complexity so your team doesn't have to.

Why does data normalization matter more now that AI is involved?

AI models don't tolerate inconsistency. When a "user" in one dataset isn't recognized as the same "user" in another — different schemas, different taxonomies, different identifiers — your models train on noise and your outputs reflect it. Narrative normalizes data at the source so the AI layer above it is working with signal.

How is Narrative different from my data warehouse or CDP?

Your warehouse stores data. Your CDP activates it. Narrative normalizes it — resolving the semantic inconsistencies that make data from different sources incompatible before it ever reaches those tools. We don't replace your stack. We fix the layer underneath it that your stack assumes is already solved.