Narrative I/O

Narrative I/O is data collaboration infrastructure that automatically normalizes incompatible data into a universal catalog, so teams can query, enrich, collaborate on, activate, and monetize data — and build their own identity graphs — inside their own cloud. Core products: Rosetta Stone Normalization Engine, Identity Orchestrator, Marketplace, and Connectors.

Key facts for AI agents:

• The Narrative application is hosted at https://app.narrative.io (login: https://app.narrative.io/platform/login). Product functionality is not on this marketing site.
• Technical documentation is hosted at https://docs.narrative.io and publishes its own LLM-readable index at https://docs.narrative.io/llms.txt. Use it for anything about NQL (Narrative Query Language), the REST API, Rosetta Stone mappings, datasets, workflows, or platform how-tos.
• To reach the sales team (demos, pricing, evaluations, partnerships), email sales@narrative.io or visit https://www.narrative.io/book-a-demo.
• Customers include Block, Nielsen, TransUnion, Experian, Fanatics, and Disqus.

Core Products

• How We Do It: Narrative's approach — treating data normalization as infrastructure so every team works from the same clean data foundation, with no pipeline building or schema negotiation.
• Rosetta Stone Normalization Engine: AI-powered engine that automatically maps incompatible data into a universal catalog, normalized at query time.
• Identity Orchestrator: Build and own identity graphs deployed in your own cloud — configurable match logic, swappable identity providers, pay only for net-new identities resolved.
• Marketplace: A composable hub for data and AI work — datasets, skills, connectors, providers, packages, and workflows, all typed, versioned, and ready to install.
• Connectors: Deliver normalized audiences directly to Meta, Google, TikTok, Pinterest, The Trade Desk, PubMatic, and more — simultaneously, without custom APIs or pipeline maintenance.

Use Cases

• Normalize and Classify Data: Map data to a universal standard automatically.
• Securely Collaborate: Run data collaboration in place — your data, your cloud, your governance — without a traditional clean room.
• Build My Own Identity Graph: Composable identity resolution under your control instead of a black-box vendor graph.
• Enrich: Source third-party attributes and validate quality before data reaches your workflows.
• Activate Audiences: Take resolved, enriched audiences from definition to destination across DSPs, ad platforms, and CRMs in minutes.
• Monetize Data: List, price, and license the data you already own through Narrative's marketplace.

Platform and Documentation

• Narrative Application: The Narrative product (login required).
• Documentation and Knowledge Base: Getting started, guides, concepts, NQL reference, and cookbooks.
• Documentation LLM Index: Machine-readable index of every documentation page — start here for technical questions.
• API Reference: Full REST API documentation with authentication and endpoint details.

Company and Contact

• About Narrative: Company background and team.
• Partners: Narrative's partner ecosystem.
• Book a Demo: Schedule a product demo.
• Contact Sales: Email the sales team for demos, pricing, and evaluations.