Data that works together is closer than you think
Normalization turns incompatible data into actionable insights. And for the first time, Narrative does it automatically so your team can make defensible decisions.
Empowering marketers, data scientists, and everyone in between
What you should’ve been getting from your data all along
Immediate insights
Normalized at query time, Narrative gives your team a clean, strong data foundation when they need it
Complete control
Data products that live inside your own secure systems, ready to activate anywhere without vendor sign-off
More opportunities
Source what you need and sell what you have for more partnerships, enriched data, and new revenue streams
Seamless deployment
Push normalized audiences to multiple platforms simultaneously without individual integrations
Built for the way you actually use your data
While most solutions address the symptoms, Narrative gets to the root of the problem
Solve data incompatibility once and for all
By treating normalization at the infrastructure level, every team gets the same, clean data foundation. No more constant pipeline building or renegotiating schemas.
Amplify productivity without creating more work
Normalization used to be an engineer’s job. Now, it happens in the background so they—and the rest of your team—can focus on the strategic work that propels your business forward.
## Powerful data tools come together creating first-of-its-kind infrastructure
Rosetta Stone Normalization Engine
You deserve more than endless ETL. Automatically map incompatible data into a universal catalog with no bottlenecks, schemas to wrestle, or disgruntled engineers.
Identity Orchestrator
One unified customer profile from multiple data sources? Not with a legacy vendor. Own, activate, and manage your output all within your own secure cloud.
Marketplace
One hub with every building block. Every component a modern data and AI strategy needs — data, skills, connectors, providers, packages, and workflows — typed, versioned, and ready to install.
Connectors
Your audience is waiting. Close the loop between data acquisition and campaign activation by delivering straight to Meta, Google, and more simultaneously without custom APIs or pipeline maintenance.
One platform for all of your data initiatives
Normalize
Map data to a universal standard automatically to spend less time translating and more time using data that's ready to deploy.
Securely collaborate
Run collaboration in place — your data, your cloud, your governance. Make secure sharing the default, not the exception.
Build my own identity graph
Configure match logic, swap providers on demand, pay only for net-new identities resolved. Your graph, deployed inside your cloud, under your control.
Enrich
Assess quality, flag inconsistencies, and ensure every dataset meets your standards before it reaches your workflows.
Activate Audiences
Take resolved, enriched audiences from definition to destination — across every DSP, ad platform, and CRM — in minutes, not weeks.
Monetize data
List, price, and license the data you already own through Narrative’s marketplace to generate revenue without additional expenditures.
Insights, stories, & resources for the teams building modern data infrastructure.
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Your AI Agent Can Drive Narrative
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Close the Loop on Meta Measurement
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